Redesign of Country Bean
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Country Bean is a direct-to-consumer coffee brand that aims to provide a cafe-like coffee experience at home.
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It is the first flavored coffee brand from India.
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Aditi Somani Satnaliwala – Founder
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The company launched in 2018 as India's first flavored coffee brand and have served over 4,00,000+ customers since.
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They offer flavored instant coffee and other products that enhance the enjoyment of coffee.
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Headquarters : Kolkata, West Bengal, India Business Model : B2C, B2B Founding Date : 2017
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Form : freeze dried coffee granules
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Package info : Glass Jar
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Flavours : Hazelnut, Caramel, Vanilla, Cocoa Mint, Original and Strawberry Cheesecake
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Caffeine content : 4.32g
Problem faced :
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The reason why I have chosen to redesign this coffee brand : Country bean is because I am a coffee lover and love to try different flavours of it.
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The main aim of the brand is to give their customers a café like experience at home which is a great USP.
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So being a design student, the first thing which attracts to me is the color with which a specific flavour is associated. Even the aesthetics of it has to be a priority. So, I feel that the outside packaging is not that attractive as it only is perceived as solid color blocks.
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There can be some illustrations or any pattern which would help to easily attract more customers at a glance.