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Boroline TV Ad
Promotional Design
About
This was a group project where we were supposed to take up a brand and to promote the brand through any print media or advertisement and so on.
Boroline is an over the counter antiseptic perfumed cream sold in India. The product was launched in 1929 in Kolkata by Gourmohan Dutta, a Bengali
merchant. Launched in 1929 as an alternative to imported creams, Boroline is recognized as one of India's strongest consumer brands, but GD Pharma has leveraged it selectively to sell only two product lines nationally.
Concept
Boroline journey began around 1929 and it has been with us till date. It is one of the oldest medicine which is also used for skincare and face cream. Today there has been a lot of alternatives of boroline but there are people who still buys it because there's trust with brand which seems unbreakable.
Ideation
Storyboard
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